Posts Tagged ‘Research’

Online Social Networking and the Privacy Debate

March 31, 2010 Leave a comment

The debate on internet privacy looks to intensify as we move from consumer trust of organisations to hold, secure and manage information to the risks around self disclosure found on social networking sites like Facebook, MySpace and Bebo.  The trouble is that use has grown so rapidly and internet tools are so powerful, that assumptions made about age, risk awareness and behaviour patterns don’t seem to hold true for very long.

Social Networking Sites (SNS’s) are built around social and psychological dimensions which are more complicated than traditional privacy practices and laws acknowledge. The exponential growth of SNS’s is testament to how appealing we find these aspects in adopting and using technology. Yet there is still very little research linking personality traits with internet use. Understanding this relationship is an area I have researched for a Master’s level paper, with some extraordinary and insightful results. Thanks again to all those that participated in the survey, your time is greatly appreciated.